Quotes in Advertising
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
If people aren't going to talk about your product, then it's not good enough.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
Advertising - a judicious mixture of flattery and threats.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.