Quote by Michael Tveite
I achieved my goal by not my aim. That happens a lot, we honestly translate aims to goals. And then we do stupid things in the name of the goal that gets it the way of the aim. We forget the aim sometimes and put the goal in its place.
Watch a great video clip which includes this quote: Eliminate Slogans, Exhortations and Targets.
Learn more about this topic: Eliminate Slogans, Exhortations and Targets, Dr. Deming on the problems with targets or goals, The cost of using goals and targets can be very high for a business and The Defect Black Market.