Quote by Seth Godin
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
Please suggest source details if you know: book, page, year, online article address (url), correction (different author...), etc.. Thanks.