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Go for a business that any idiot can run - because sooner or later, any idiot probably is going to run it.
Toyota's real achievement is not merely the creation and use of the tools themselves; it is in making all its work a series of nested, ongoing experiments, be the work as routine as installing seats in cars or as complex, idiosyncratic, and large scale as designing and launching a new model or factory.
If I were to command a general to turn into a seagull, and if the general did not obey, that would not be the general's fault. It would be mine.
