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There are three ways to get better figures... Improve the system... Distort the system... Distort the figures
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Managers who don't know how to measure what they want settle for wanting what they can measure.
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A good deal of the corporate planning I have observed is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. Moreover, it seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather.
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