Quotes in change

To truth only a brief celebration of victory is allowed between the two long periods during which it is condemned as paradoxical, or disparaged as trivial.


It will not suffice to have customers that are merely satisfied. An unhappy customer will switch. Unfortunately, a satisfied customer may also switch, on the theory that he could not lose much, and might gain.


To copy is to invite disaster.


It is not necessary to change. Survival is not mandatory.


Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light. The first electric lights had carbon filaments. They were fragile and inefficient. No customer asked for photography. No customer asked for the telegraph, nor for a telephone. No customer asked for an automobile. We have horses: what could be better’? No customer asked for pneumatic tires. Tires are made of rubber. It is silly to think of riding on air. The first pneumatic tires in the United States were not good. The user had to carry with him rubber cement, plugs, and a pump, and know how to use them.


Top management should publish a resolution that no one will lose his job for contribution to quality and productivity.


It is a testament to our naïveté about culture that we think that we can change it by simply declaring new values. Such declarations usually produce only cynicism.

More quotes by   Peter Senge view quote details

I don't think everybody dislikes change, I think people dislike being changed.


Once you get some data it does away with a lot of arguments and people can work as a team going after the biggest problems.


It is not necessary to change. Survival is not mandatory.