Quote by Arie De Geus

The ability to learn faster than your competitors may be the only sustainable competitive advantage.

Comment

Arie De Geus was the Head of Planning at Royal Dutch/Shell

Adrian de Geus (1998) as cited by Lesley Partridge in Creating Competitive Advantage with HRM 1999), page 128.

Sources

Creating Competitive Advantage with HRM

Online: Creating Competitive Advantage with HRM

Categories: business, learning