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Your purpose is to identify where in the process things go wrong, not who messed up. Look for systemic causes, not culprits.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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The essence of strategy is choosing what not to do.
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