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There are two kinds of companies, those that work to try to charge more and those that work to charge less
Once you get some data it does away with a lot of arguments and people can work as a team going after the biggest problems.
Data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.