Quote by Russell Ackoff

[Mistake 2:] Managers need all the information they want. Most MIS designers "determine" what information is needed by asking managers what information they would like to have. This is based on the assumption that managers know what information they need and want.

Comment

As cited in: Merrill J. Riley (1981) Management information systems. p. 114.

MIS -> Management Information System

Customer focus is important (listening to what customers, in this case managers, think they need) but that is often not enough. As a value added provider thinking beyond what customers themselves know about their needs is important.

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