Quotes by Steve Jobs

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

Design is not just what it looks like and feels like. Design is how it works.

I've always wanted to own and control the primary technology in everything we do.

So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'

I'm as proud of what we don't do as I am of what we do.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Innovation distinguishes between a leader and a follower.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.