Quotes by Malcolm Gladwell
If we are to learn to improve the quality of the decisions we make, we need to accept the mysterious nature of our snap judgments.
It is quite possible for people who have never met us and who have spent only twenty minutes thinking about us to come to a better understanding of who we are than people who have known us for years.
It is the new and different that is always most vulnerable to market research
The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.
There can be as much value in the blink of an eye as in months of rational analysis.
Truly successful decision making relies on a balance between deliberate and instinctive thinking.
We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.