Quotes by Niccolo Machiavelli

The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?

The wise man does at once what the fool does finally.

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

When you disarm the people, you commence to offend them and show that you distrust them either through cowardice or lack of confidence, and both of these opinions generate hatred.

Where the willingness is great, the difficulties cannot be great.

Whosoever desires constant success must change his conduct with the times.

Whoever conquers a free town and does not demolish it commits a great error and may expect to be ruined himself.

The wish to acquire more is admittedly a very natural and common thing; and when men succeed in this they are always praised rather than condemned. But when they lack the ability to do so and yet want to acquire more at all costs, they deserve condemnation for their mistakes.