Quotes by Phil Knight

At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Ultimately, we wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.