Quotes by Steve Jobs

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.


Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.


Design is not just what it looks like and feels like. Design is how it works.


Innovation distinguishes between a leader and a follower.


So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'


I'm as proud of what we don't do as I am of what we do.


Quality is more important than quantity. One home run is much better than two doubles.


I've always wanted to own and control the primary technology in everything we do.


It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.


It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.