Quotes in strategy

A woodsman was once asked, "What would you do if you had just five minutes to chop down a tree?" He answered, "I would spend the first two and a half minutes sharpening my axe."

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The moral is that it is necessary to innovate, to predict needs of the customer, give him more. He that innovates and is lucky will take the market.

The essence of strategy is choosing what not to do.

Strategy 101 is about choices: You can't be all things to all people.

There is a difference between having a vision and suffering from a hallucination.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

If you cannot convince them, confuse them.

The ability to change constantly and effectively is made easier by high-level continuity.

It is not enough to do your best; you must know what to do, and then do your best.

One should always play fairly when one has the winning cards.

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