Quotes in design
Design is not just what it looks like and feels like. Design is how it works.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
When you want something really bad, you will put up with a lot of flaws. But if you do not yet know you want something, your tolerance will be much lower. That’s why it is especially important for us to build a beautiful, elegant and considerate piece of software. Every bit of grace, refinement, and thoughtfulness on our part will pull people along. Every petty irritation will stop them and give the impression that it is not worth it.
Every system is perfectly designed to get the results it gets.