Management, business, leadership and investing quotes and many other famous quotes

I achieved my goal by not my aim. That happens a lot, we honestly translate aims to goals. And then we do stupid things in the name of the goal that gets it the way of the aim. We forget the aim sometimes and put the goal in its place.
We believe customer number one, employee number two, shareholder number three... Because you've take care of the customer, take care of the employees, shareholder will be taken care of.
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.