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Profit is to a corporation what oxygen is to a person, necessary for its existence but not the reason for it.
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We need to work together to optimize the system as a whole, not to seek to optimize separate pieces... Optimizing separate pieces destroys the effectiveness of the whole. For the organization to work well as a whole, the components must work together.
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A good deal of the corporate planning I have observed is like a ritual rain dance; it has no effect on the weather that follows, but those who engage in it think it does. Moreover, it seems to me that much of the advice and instruction related to corporate planning is directed at improving the dancing, not the weather.
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