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I achieved my goal by not my aim. That happens a lot, we honestly translate aims to goals. And then we do stupid things in the name of the goal that gets it the way of the aim. We forget the aim sometimes and put the goal in its place.
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Effective management must be directed at what you want, not against what you don't want.
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No one can measure the loss of business that may arise from a defective item that goes out to a customer.
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