Quotes in marketing
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
You don't find customers for your products. You find products for your customers.
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.