Quotes by W. Edwards Deming

All that we have has come from people who are answerable only to themselves.


The aim of education should be to preserve and nurture the yearning for learning that a child is born with. Grades and gold stars destroy this yearning for learning.


Management of a system requires knowledge of the interrelationships between all of the components within the system and of everybody that works in it.


The basic problem anywhere is quality. What is quality? A product or service possesses quality if it helps someone and enjoys a sustainable market. Trade depends on quality.


Government service is to be judged on equity as well as on efficiency.


It will not suffice to have customers that are merely satisfied. An unhappy customer will switch. Unfortunately, a satisfied customer may also switch, on the theory that he could not lose much, and might gain.


A numerical goal leads to distortion and faking, especially when the system is not capable of meeting the goal. Anybody will meet the quota (goal) allotted to him. He is not responsible for the losses so generated.


Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them.


Long-term commitment to new learning and new philosophy is required of any management that seeks transformation. The timid and the fainthearted, and people that expect quick results, are doomed to disappointment.


A leader is a coach, not a judge.